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Big Bus Partnership: Example of Excellence

[ Monday, 16th February 2009 ]
Author: SuperValu

Musgrave Retail Partners NI Marketing Director Christine Grant is pictured getting a health check at the Big Bus with Dougie King, Action Cancer acting Chief Executive.

SuperValu’s community partner Action Cancer held an event recently which not only highlighted the Big Bus service sponsored by SuperValu, but also the exemplary nature of their partnership.

The event was co-hosted by the Construction Employers Federation (CEF) for their member businesses to hear about the Action Cancer Big Bus. Musgrave Retail Partners NI Marketing Director Christine Grant was invited to speak to the assembled audience about the award-winning partnership between SuperValu and Action Cancer.

Christine spoke about how SuperValu’s support of the Big Bus formed part of its Corporate Responsibility strategy. She also talked about the nature of real partnerships and how much they can achieve and encouraged all the companies attending the event to make use of the Big Bus at their workplaces.

The Action Cancer Big Bus provides early detection, cancer prevention and support for people at risk of cancer, or experiencing cancer. SuperValu committed a funding package of £600,000 in the first three years of the service to help Action Cancer launch the Big Bus unit and cover the running costs. SuperValu stores raises funds all year round to keep the Big Bus moving.

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