Corry's SuperValu, Shantallow this week launched the ‘Cash for Schools’ initiative with five local schools.

The promotional works using specially bar-coded keyrings which have been given out by the schools and the store where consumers collect points on their key ring every time they shop. The total points accumulated by shoppers will be converted into cash depending on how much each school spent instore.

The store plans to donate up to £5000 which each school can spend on whatever would most benefit the children’s learning experiences.

Geoff Johnston, Regional Manager, Musgrave Retail Partners said: “We are delighted to help Declan launch Cash for Schools. The loyalty scheme has been very popular with customers in all the SuperValu stores which have run it and it offers retailers a fantastic mechanism to further embed themselves in the local community.”

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