Nicola Farrell (SuperValu Ballymoney Store manager), Wenda Bristow (Livestock and Meat Commission), John Kearney (Musgrave Fresh Food Controller), with local shoppers Nina McAuley & Ann McMullan, both from Ballycastle.

Musgrave Retail Partners recently joined with the Livestock and Meat Commission (LMC) and have facilitated demonstrations in stores in Ballymoney and Rathfriland.

The demos, hosted by a professional LMC demonstrator took place instore during the hugely popular SuperValu meat loyalty promotion. The aim of the demonstrations was to let shoppers see a variety of recipes being prepared using promotional products and to taste the end results before making their purchases.

Briege McGinty, SuperValu Marketing Manager, Musgrave Retail Partners said “We are delighted to have the demonstrations instore allowing customers to maybe try something new with the meat they buy. Maintaining relationships with bodies like LMC is very important to us and we value their support. We hope to roll our demonstrations in more of our stores in the coming months.”

Musgrave Retail Partners sources 100% of beef and lamb sold instore in Northern Ireland, offering customers not only the freshest products but also the best quality.

Cherrie Kenny, Education Services Manager, LMC adds: “In Store demonstrations gives customers the opportunity to see and taste food as it is cooked and ultimately gives them more confidence in the beef and lamb they are purchasing. LMC is delighted to work with Musgrave Retail Partners who only provide Northern Ireland Farm Quality Assured Beef and Lamb to offer their customers a more enhanced shopping experience with the knowledge that the beef and lamb products they are purchasing is the best quality and fully traceable.”

Lee Mackin and Yvonne Hanna (SuperValu Rathfriland) with Bridghe Reilly (Livestock and Meat Commission).