Categories: Administration,News

LEADING food market convenience retailer, SuperValu, are the official ingredients supplier at this year’s hotly anticipated, BBC Good Food Show.

Top chefs, including Michel Roux and Nadiya Hussain, will cook some inspirational dishes alongside SuperValu food and drink ambassadors, Estelle Wallace (Wellness Ambassador), Jilly Dougan (Innovation Ambassador), Sarah Patterson (Vegetarian Ambassador) and SuperValu wine expert, James McLornan, explained Stephen Bogle, Brand Manager, SuperValu.

“We’re incredibly honoured to be the official ingredients supplier to the BBC Good Food Show which is happening at the Waterfront Hall from 10 – 12 November.  We are huge supporters of local producers so we can’t wait to show some of the best chefs around just how good SuperValu’s Northern Ireland food and drink really is.

“At SuperValu, we source all of our beef, pork and lamb from Northern Ireland so the quality is outstanding.  Our Fresh For You own-brand range has over 100 food and drink products, all made here in Northern Ireland so the top chefs at the show, including the Hairy Bikers and MasterChef’s, John Torode will get to experience our magnificent produce at its best”, said Stephen.

SuperValu, through its Let’s Cook campaign and their ambassadors Noel McMeel, Estelle Wallace, Sarah Patterson and Jilly Dougan, are committed to showcasing the best tastes Northern Ireland has to offer.

Stephen continued:  “Our Let’s Cook campaign encourages people to get back into the kitchen and our food ambassadors provide inspiration through videos, recipes and practical advice all available online.

“Three of our ambassadors, Estelle, Jilly and Sarah, and special guest, James McLornan SuperValu’s very own wine expert, will be at the BBC Good Food Show to share their unique expertise with fellow foodies.”

SuperValu are giving away tickets to the BBC Good Food Show.  To win, simply cook up your favourite recipe and Instagram photos of the dish using #LetsCookNI and @supervaluni and you could win a pair of tickets to the show.

For further information, visit, follow SuperValu NI on Facebook, Twitter and Instagram @SuperValuNI or search #LetsCookNI.