Own Brand Campaign Terms and Conditions

1. The SuperValu own brand products are up to 40% cheaper than the better known brands sold within SuperValu stores, where a comparable product exists in store.

2. There are over 400 Own Brand products in the range.

3. The current product prices were implemented in store from 5th May 2024.

4. The SuperValu own brand products are subject to availability. Some products may not be available in all stores and some prices may go up as well as down. The right to remove products from the scheme or amend prices at any time is reserved.

5. Prices in this range are only available in SuperValu stores in Northern Ireland.